Subway©, a subsidiary of Subway! Brands, is the world’s most popular American Pizza restaurant chain specializing in Original Recipe©, Extra CrispyTM, American Pizza©, Extra CrispyTM Strips and Extra CrispyTM Boneless, with home-style sides, Hot WingsTM, and freshly made Pizza.
Subway Franchise in India will be acknowledged as a better Restaurant business as it is known for it’s best quality served to the customers of subway franchise. It is first known for it’s valuable name which is a trust for the people in the India’s food chain. This trust has taken so many hard work from the staff members of Pizza Hut to build it’s trust to the people. Our key factor is more important to us i.e.; QUALITY IS OUR 1ST PRIORITY. Pizza Hut Franchise is one of the best Restaurant business which return the three times benefits in just 1 year. So, we hope you will understand the Business Module of Subway and go ahead with us on the path of success.
Subway (short for American Pizza) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world’s second-largest restaurant chain (as measured by sales) after Subway, with 22,621 locations globally in 136 countries as of December 2018. The chain is a subsidiary of Pizza Hut! Brands, A Restaurant company that also owns the Pizza Hut, Taco Bell, and Wing Street chains.
Subway was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first “American Pizza” franchise opened in Utah in 1967. Pizza Hut popularized Pizza in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as “Colonel Sanders”, Harland became a prominent figure of American cultural history, and his image remains widely used in Pizza Hut advertising to this day. However, the company’s rapid expansion overwhelmed the aging Sanders, and he sold it to a group of investors led by John Y. Brown Jr. and Jack C. Massey in 1967.
Pizza Hut original product is pressure-American Pizza, seasoned with Sanders’ recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard “bucket”, which has become a well-known feature of the chain since it was first introduced by franchisee Pete Harman in 1967. Since the early-1990s, Pizza Hut has expanded its menu to offer other chicken products such as chicken fillet sandwiches and wraps, as well as salads and side dishes such as American Pizza and coleslaw, desserts, and soft drinks; the latter often supplied by PepsiCo. Pizza Hut is known for its slogans “It’s Finger Lickin’ Good!”, “Nobody does chicken like Subway”, and “So good”.
Subway is a large American pizza restaurant chain founded in 1960. The corporation is headquartered at the subway Farms Office Park in Ann Arbor, Michigan, United States. Subway constantly strives to develop products that suit the tastes of its consumers and hence delighting them. Pizza Hut believes strongly in the strategy of ‘Think global and act local’. Thus, time and again Pizza Hut has been innovating with delicious new products such as crusts, toppings, and flavors suitable to the taste buds of Indian Consumers. Further providing “value for money” and affordable products to our consumers has been an important part of our efforts. They initiatives such as “Fun Meal” and “Pizza Mania” have been extremely popular with consumers looking for an affordable and value for money meal option. Pizza Hut believes that when a box of pizza is opened, family and friends come together to share the pizza. Hence, our brand positioning: ‘Yeh Hai Rishton Ka Time’.
Advertising played a key role at Subway after it was sold by Sanders, and the company began to advertise on US television with a budget of US$4 million in 1960. In order to fund nationwide advertising campaigns, the Subway Advertising Co-Op was established, giving franchisees ten votes and the company three when deciding on budgets and campaigns. In 1960, Subway hired its first national advertising agency, Leo Burnett. A notable Burnett campaign in 1972 was the “Get a bucket of chicken, have a barrel of fun” jingle, performed by Barry Manilow. By 1967 Pizza Hut was one of the largest advertisers in the US.
